Case studies
Market Size & Trends
- Market Sizing and Segmentation
- Market Attractiveness (Growth & Profitability)
- Industry Trends (Demand Drivers, Technology, Regulation)
Competitive Landscape
- Key Players & Solutions
- Positioning & Market Share
- Performance Assessment
- Capability Gap Analysis
Customer Segmentation
- Buying Personas and Customer Segmentation
- Customer (Unmet) Needs & Pain Points
- Buying Behavior and Decision-Making Process
Go-to-Market Strategy
- Identification of New Growth Opportunities
- Recommendations on ‘Where to Play’
- Recommendations on ‘How to Win’
Case Study - Growth Strategy for Waste Management, Recycling & Sustainability Solutions
Situation
A waste management solution company was looking to grow its business in the North American market. The objective was to assess which industry verticals and customer segments would be most attractive for the client to pursue, as well as how to developing a value proposition to succeed.
Our Work
10EQS provided the foundation for go-to-market strategy & growth plan incl. market size, segmentation, value proposition for customers across 7 industry verticals, key technologies; recommended key steps toward implementation.
Results
10EQS provided a prioritized recommendation on the verticals the client should target based on potential market share, waste diversion & recycling opportunities, and the ability to close business in the next 18 months.
Client
Waste Management Solutions Company
Project Type
Growth Strategy
Project Team
Former McKinsey & Co. consultants
Research Analysts
20 Industry Experts
10EQS Delivery Operations
Time Frame
6 weeks